Peugeot 206 Ad Shot in India

Video Source: Google Videos, carpages.co.uk

This classic advertisement for Peugeot which was shot in India, received wide accolades in European market. The 206 ad called 'Sculptor' finished in the first place in an online poll ran by BBC Radio 4 to find 'The Nation's Favorite Ad' for the year 2003. The whole concept behind it is so original and an alternative approach to car advertising. Instead of showing beautiful scenery and driving shots, the commercial focuses on a car from the 1950s that gets ‘re-designed’, with the help of an elephant sitting on its bonnet, and turned into a 206 look-alike by a young man who dreams of owning one and impressing the girls.